Designing ‘Ivy’
On the job on creating the ‘Ivy’ brand for my cousin named, well, Ivy.
Here’s the deal:
1. It’s a collection of imported derma products.
2. They are from a very cheap, but high quality supplier.
3. She already has an ongoing network of customers.
4. She has the face to sell the derma products.
The only problem is she lacks the system to market them efficiently. My job is to design the whole systems with an eye of a UX designer, and build the brand around the idea generated from consumer research. Hope this works. I’ll be posting some text and picture updates on the progress of the project.